Baby Doll Changing Station

Business Success: red socks baby broke out in Taiwan (Figure)
Designer Baby Socks: Danta Danta many companies is to help develop innovative marketing concepts, which will now play in their own creative design on the sock puppet.


Two years ago, 40 million annual salary of Ogilvy & Mather in Anta group creative director of policy work, picks up the thread and needle to sew dolls sock. Two years later, baby socks come in Europe and the United States.


Resignation ... find "play" things
Danta had decided to resign because I am tired of the design for the client was very bored and started looking around where you can "play" thing. After playing the drawing, hand screen printing T-shirts, baby quilt, take into account in the design or the interest they have Tarot, but they sometimes choose to sock doll. A second round for the Japanese magazine, pioneered the use of socks and gloves to make dolls, Danta collect old socks did and found socks scalability, diversity of materials, inexpensive, requires no skill complex, it can change constantly, every single opportunity that love dolls Anta sock.


Danta style baby socks Put a sock sewn pets, sewing design process sock doll, and the advertising industry is subject to hair-like planning, Danta few months to pick up, sew a doll belonging to Anta-socks style.


Internet ... to create unexpected bursts of red
Two years ago, Danta open up the fabric cloth "four to play three of life" blog, post photos, baby socks, from the creative mood, on the other hand, Danta also put socks into dolls clothes second-hand consignment store, serving in the physical store, set up counters in department stores and other places. Sock doll quickly became popular on the network, greatly increased the number of blog browsing, and many people have started looking for socks baby blog. Many customers applying for others want to learn to do it baby socks, Danta on education classes in Taipei and Taichung.


Last year, the quantitative production of baby socks, Danta and then copy the design of the sewing production, although production, but actually only five, six, baby socks material cost is not high, but hand-sewing, more costly in the case of man, a child asks for prices hundreds of dollars off.


Hundreds of products, the most popular is the asking price set two thousand dollars for baby socks, the average per month will receive a dozen commands Anta. The early appearance in the drama idol in a series of products, also sold 7800.


Someone to contact the United States early next year ...
Earlier this year some people take the initiative to contact the United States, filed patents, trademark, sock puppets appeared in the United States in September when the first batch of orders shipped by 2000, the amount of more than one million, is preparing the second batch of orders.


Add to large market, Danta said that Europe and the United States to accept the higher degree of products handmade creative, more willing to spend money to buy such products, the people of Taiwan, a doll to a thousand dollars, a bit beyond the budget.


Point of sale ... middle-aged man with needle
Sock doll would become so famous that Danta, and more socks doll itself was very easy to get people to "waive the grant of one dollar per year of a middle-aged man took the needle and thread to sew dolls with sock, selling point to attract all eyes, I want to go to understand why, how charming sock doll.


Although others have begun selling a similar doll socks, but Danta that uniqueness is the largest niche. His creations continue to change, but also their socks innovation in design, doll lamp research and development of new techniques, such as baby socks, because of functional sold well done.